Beginnings
The beginnings of Tom O'Toole’s rise to business triumph originated in
a small bakery in a small, dying, and isolated country town with a
population of 3,000 people. Gradually, under Tom’s guidance, the
business grew from two employees to 70 full and part timers; from an
annual turnover of $100,000 to well over $4 million. The Beechworth
Bakery is now serving in excess of 900,000 customers per year. Tom’s
work energized a small country town and instigated the rebirth of a
community.
Management
Under O'Toole's management, the Beechworth Bakery has become
the highest earning single bakery retailer in Australia, and is the
worthy winner of various national and state marketing and business
awards. His business model is being emulated around the world. Tom has
now opened successful bakeries in other parts of regional Victoria
including Bendigo, Albury, Echuca and Healesville. His business
enterprise is growing nationally with a new venture in Western
Australia.
Education
Tom O'Toole has not relied on formal education for his
success. A self-confessed kindergarten drop-out, O’Toole was poorly
educated as a child. Knowing first-hand about poverty and deprivation,
Tom came from an impoverished background and has experienced the lowest
of lows. But Tom has overcome all obstacles to become a beaming icon
of an entire industry. Tom O’Toole is one of a kind, and all
Australians who own a business owe it to themselves to get a dose of
his insights.
“My bread is probably no better than the rest, but our service vision lifts us right out of the crowd.”
The O’Toole philosophies
The O’Toole philosophies are simple and effective:
- If you wouldn’t buy it, then don’t sell it
- Attitudes are contagious
- Nothing changes if nothing changes
- If it’s to be, it’s up to me
- Don’t let someone else steal your day